Influencer marketing has many benefits for brands. Reaching a targeted demographic is one way to increase engagement. Bigelow Tea is one example of a brand that has used influencer advertising. Others include Leesa and Pala Casino Resort and Spa. Mencap is another. Brands can triple their reach by using influencers to promote their products. But how do brands know which influencers are achieving the best results?
Bigelow Tea
Bigelow Tea used influencer marketing to increase sales. Ashley Rene, a social media influencer with over 33,000 followers, was partnered with Bigelow Tea. She writes about design and lifestyle topics in the Southern United States. Bigelow Tea's alliance with Ashley saw the brand achieve more than $3,000,000 in revenue and triple its media value. The company is now partnering with more than 100 influencers in various niches to expand its brand awareness and drive sales.
Bigelow's influencer campaign earned him 6,000 clicks, and 133million social media impressions. The brand gained 46 million YouTube subscribers and increased its following by 258%. Lynda content was incorporated into the brand’s regular videos. Many of these received over 1,000,000 views. Bigelow Tea achieved tangible results. This case illustrates the power and effectiveness of influencer marketing in driving real results.
Leesa
Leesa uses social media heavily to build brand awareness and trust, despite being an online retailer. Leesa hired influential bloggers for reviews. This increased sales resulted from the trust and online visibility of these influencers. Leesa's increased sales show that the company is deeply grateful to these bloggers.
Influencers can help increase sales by reframing their messages for different audiences. Through influencers, the brand reached 1.5 millions people. Influencers have the potential to be trusted and held accountable. Influencers, unlike celebrities, often have better connections with consumers. Leesa partnered with campus influencers due to their appeal to a younger audience. The conversation resulted in more than 70,000 engagements, and over 500,000 impressions.
Pala Casino Resort & Spa
The Pala Casino Resort Spa and Spa recently collaborated with influential bloggers in order to create content for the brand's website. The goal was reach a younger audience and to generate high quality content that can be used in future marketing efforts. By hiring these bloggers, the casino managed to reach its marketing goals, while engaging a new audience. You can read more about their success using influencer advertising. This case study will show you how influencer marketing can be used to reach new audiences and increase engagement rates at casinos.
21 Instagrammers and bloggers were invited to the social media event by the casino in order to create an influencer marketing program. Each blogger and influencer was required to curate a minimum three pieces. The event reached 28 million people and received 876 pieces. The campaign generated over 50,000 engagements and nearly 1,000 more Facebook Likes.
Mencap
Mencap was successful because it involved social media influencers and reached over 10 million people. It also generated over two thousand engagements. Hulu also promoted Casual with influencer marketing. Social media influencers posted pictures of t-shirts featuring the slogan "HereI Am" and included a link back to Mencap on their social media pages. The videos were shared and sent to followers of the influencers. This helped Hulu reach a larger audience than their own social media channels.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap was required by social media platforms to disclose any relationship it has with influencers. This allowed brands the ability to instantly reach out to their audience while still being visible to the public. This campaign generated more than 2 000 likes and increased Mencap's social media followership by 7 million.
FAQ
Why is content so important?
Any digital marketing campaign needs to include content. If you want to attract new customers, then you need to create valuable content for them. Blogs are the best way of doing this. Blogging allows you to build authority within your niche. This makes you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. Ranking high means you receive organic traffic.
Are you a content marketer worth your money?
Content marketing is an essential part of any online business strategy. It is also a very effective way to increase brand exposure. Content marketing not only benefits customers but also makes you stand out among the rest.
Content marketing is about creating useful information that people want. Companies that are successful know how to reach their target audience through content marketing. This is the central component of a digital marketing strategy.
What is a Content Strategist?
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who tell brand stories that inspire people to take action and make them more effective.
Content strategists can create strategies that are engaging for current and future customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They are also able to integrate social media platforms in these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
What is the role of a content strategist?
A content strategist can help you to understand what people are searching for online. They optimize your site for search engines and help you rank well. They also create content to be used on social media sites like Facebook, Twitter and others. They also create copy for blogs, advertisements, and websites.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
What is the average time it takes to start content marketing?
It depends on the size of your business. Content marketing is often not feasible for small businesses. If you're willing and able to work hard, however, it can make a huge difference.
Can I do content marketing without an SEO expert? Yes!
SEO experts know how search engines like Google rank pages. They can also help you choose the right keywords to optimize your page.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
Why should you create a Content Marketing Plan? Why Not Now?
At first, content marketing may seem overwhelming. The truth is that you don't need all of the tasks at once. Start small.
Start With One Thing At A Time. If you try to do too much at once, you risk spreading yourself thin and not making progress. Instead, you should focus on one task at a time until it is mastered.
Start small. Don't stress about perfecting every aspect your content marketing plan. Focus on one piece of content marketing at a time. As you get more comfortable, you'll naturally expand your efforts.
Build On Previous Successes. You can build on your previous successes by leveraging your existing network. Reach out directly to industry experts and ask them to promote your content. Create an event, invite bloggers to it.
If you've never created any type of content before, then you should still start somewhere. Start with something simple. You might write a blog, host a webinar or just hold a Q&A session. No matter what, you should measure its success.