Brands can benefit from influencer marketing in a variety of ways. A targeted audience can help increase engagement and sales. Bigelow Tea is one example of a brand that has used influencer advertising. Others include Leesa and Pala Casino Resort and Spa. Mencap is another. Brands can reach up to three times more people by using influencers for their product promotion. But how do you identify which brands are getting the best results?
Bigelow Tea
Bigelow Tea leveraged influencer marketing to drive sales. Ashley Rene, an Instagram blogger with more than 30,000 followers who writes about design in the Southern United States, was the company's partner. Bigelow Tea's collaboration was a success. Ashley helped the brand increase its media value by three times and earn more than $3,000,000 in sales. The company is now partnering with more than 100 influencers in various niches to expand its brand awareness and drive sales.
Bigelow was able to gain 6,000 clicks as well as 133 million impressions on social media through the influencer campaign. The brand gained 46 million YouTube subscribers and increased its following by 258%. The brand incorporated Lynda content into its regular videos, and many of these received over 1 million views. Bigelow Tea realized tangible results. This case study shows the power of influencer advertising to achieve real results.
Leesa
Leesa is an internet retailer, but relies heavily on social networking for brand trust and brand promotion. Leesa employed influential bloggers to review products. The trustworthiness and online visibility of influencers led to an emotional connection and a rise in sales. Leesa's increased sales show that the company is deeply grateful to these bloggers.
Influencers can help increase sales by reframing their messages for different audiences. Through influencers, the brand reached 1.5 millions people. Influencers have the potential to be trusted and held accountable. Influencers, unlike celebrities, often have better connections with consumers. Leesa chose to partner with campus influencers because they appeal to the core younger demographic. This conversation generated over 70,000 engagements with more than 500,000 impressions.
Pala Casino Resort and Spa
In a recent case study, the Pala Casino Resort and Spa teamed up with influential bloggers to create content for its brand. The goal was to target a younger demographic, expand their current reach, and generate quality content for future marketing efforts. Casino was able engage new audiences by hiring these bloggers to help it reach its marketing goals. You can read more about their success using influencer advertising. This case will demonstrate how a casino can use influencer marketing to reach new audiences, and increase engagement rates.
21 Instagrammers and bloggers were invited to the social media event by the casino in order to create an influencer marketing program. Each influencer or blogger was required to curate at least three pieces. The event's overall reach was 28,000,000 and the resort received 876 pieces. Overall, the campaign generated more than 50,000 engagements and an increase of nearly 1,000 Facebook likes.
Mencap
Mencap's campaign involved working with social media influencers. It was a huge success. The campaign reached more than 10 million users on social media and drove over seven hundred thousand views. The campaign also received over 2 000 engagements. Hulu also promoted Casual with influencer marketing. The social media influencers tweeted pictures of t-shirts with the slogan "Here I Am" on them, and then included a link to Mencap on their pages. People who followed the influencer shared the videos and linked to the influencers. This helped Hulu reach a larger audience than their own social media channels.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap was required by social media platforms to disclose any relationship it has with influencers. This allowed brands to instantly reach their audience while remaining visible to the public. This campaign generated more than 2 000 likes and increased Mencap's social media followership by 7 million.
FAQ
Is Content Marketing right to me?
Absolutely! Absolutely! Content marketing works for every type of business. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
Is content marketing simple to measure?
Yes! You can measure the results. It will help you decide if your efforts were a success and if you have to make any adjustments.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.
Why is content so important
Content plays a key role in any digital marketing campaign. To attract new customers, you must create value-added content. Blogging is the best method to do this. Blogging can help you build authority in your field, making you more trustworthy. This trustworthiness increases your credibility, which in turn leads to higher search engines rankings. Organic searches are more popular than search engine rankings.
What is the role and responsibilities of content strategists?
A content strategist can help you to understand what people are searching for online. They will ensure that your site is optimized to search engines so you can rank high. They create content for social media sites like Facebook and Twitter. They also write copy and ads for websites, blogs and advertisements.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. Content strategists can work independently, but they usually collaborate with the rest of the team to ensure that each piece of content serves its purpose.
How do you create effective content?
You can create great content by writing about topics that are interesting to you. To be a successful writer, you must choose topics that are important to you. You need to discover what drives you and how that knowledge can be applied to helping others. It is easy to write for oneself, but writing for others will make it much more enjoyable.
How do I measure success with content marketing?
There are many ways that you can measure your content marketing effectiveness. One way to measure the effectiveness of your content marketing efforts is to monitor how many visitors visit your website. Another option is to monitor how many leads are generated.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
Why do you need a Content Marketing plan? Why Now?
Content marketing can seem overwhelming at first. You don't need to do everything at once, but it is possible. Start small.
It is best to start small. If you try to do too much at once, you risk spreading yourself thin and not making progress. Focus on one thing at the time until you master it.
Start Small. Don't stress about perfecting every aspect your content marketing plan. Concentrate on one aspect of content marketing at the time. You will find that you become more comfortable with your content marketing efforts.
Don't forget to build on your past successes. Use your network and existing reputation to build upon previous successes. Reach out and ask industry leaders if you'd like to have your content promoted. Create an event, invite bloggers to it.
If you've never created any type of content before, then you should still start somewhere. Begin with something simple. Perhaps you will write a blog post or host a webinar. Whatever you choose, make sure you can measure its effectiveness.