When deciding on your social media advertising strategy, there are many factors to consider, including user demographics, video content and mobile devices. To get the most out of your advertising efforts, you should analyze user behavior across all of these channels to make sure you are maximizing your return on investment. You can find the best insights and statistics for your brand success in this article. These statistics will allow you to identify the most successful strategies for your company.
Mobile devices
The number smartphones is on the rise. In 2017, 85% of internet users had a phone. This is a significant rise from the 35% smartphone users a year prior. The new generation of smartphone users is younger, more college-educated and better paid. Mobile phone users often live in urban areas. Women and men have roughly the same number of smartphones. For these reasons, marketers should keep in mind the demographics of the device users to determine which channels are most likely to convert them into customers.
Among the demographics that consume media, the most common use of a mobile device is shopping. Mobile users spend over four hours using their phones. Most mobile users are ready to buy and more likely to make a purchase than their desktop counterparts. The number of mobile devices will surpass desktop internet usage by 2020, and in 2020, over 40 percent of all ecommerce will be done on mobile devices. In addition, fifty percent of smartphone users use their phones before brushing their teeth.
Video content shared
Social media is a place where video content can drive the most engagement and share than any other type. According to breadnbeyond, statistics show that video content generates more responses than other types of social media content. Here are some stats to help you plan your social marketing strategy. Find out how to start video marketing.
Online videos are being viewed by more people than ever. Video interactions are becoming more common with consumers. Biteable estimates that more than 2 billion people watch online videos every week, which is almost half of all internet users. This is a positive sign for marketers as most of these users have a high level of financial stability and are young. YouTube users watch videos on average for 1.3 hours per day.
Frequency
To determine which campaigns will be most effective, it is critical to recognize differences in ad frequency. You can easily identify which campaigns are producing most results so you can make adjustments to your ads. Here are some methods to segment ad frequency data according to campaign. This can be done with a bar graph. You can also use an Excel sheet to track the statistics for each campaign. Keep in mind, however, that certain actions may reset the learning phase for your ads. Therefore it is important that you keep track of these changes.
Social media networks have their own algorithms which determine the best time to post and the reach for posts. Using several posts per day to gain organic reach on Facebook is no longer effective. It is more effective to publish one update for a targeted audience. Similar results were observed with LinkedIn, Twitter, Instagram. Facebook's midday post is the most effective. Instagram is also more inclined to post videos than live video.
User demographics
Social media advertising can be used to better target your audience. For example, in the last four years, the percentage of people aged 25-49 on Facebook has almost doubled. Likewise, users of Twitter are younger, with 26% of the user base being between the ages of 18-29 and 30-49. Instagram's userbase is also younger. 35% of Instagram users are between 25 and 34 years old, while 30% of Instagram users are 18-24 years old. It is important to consider the demographics when creating a marketing strategy.
It might seem daunting but it is possible to identify your ideal audience using social media advertising user demographics. Understanding your audience is the first step. The key elements to consider are their demographics and age preferences. A survey found that approximately two-thirds (or more) of Americans spend at least two hours per day on social media. This is a substantial percentage to consider when choosing which social media platform to use.
FAQ
Does Content Marketing require an SEO specialist? Yes!
SEO experts know how search engines like Google rank pages. They are also familiar with the keywords that should be targeted when optimizing your site.
How can you make great content?
A good piece of content should be informative, helpful, and easy to share. The best content is clear and concise. It should include a call-to action such as a link, button, or link that allows readers to signup for a free trial, find out more about a product/purchase something from your site. It's also important to include visuals in your content so that it can easily be shared across all media types.
How do you create an effective content marketing strategy?
Before you can create a content marketing strategy, it is important to first decide what content type you want. Next, identify your target market and the ways they use the internet. Next, choose the best channels to reach your target audience. Next, identify the best keywords for each channel. Finally, write compelling copy for each piece.
Is Content Marketing Strategy right to me?
If you already know your message, then a Content Marketing Strategy works perfectly.
But if you're unsure where to start, here are some questions to ask:
Do I need my business to communicate something particular? Or am I looking to create content that resonates across a range of audiences?
Do I want to focus on generating leads or converting visitors into buyers?
Is it one product I am trying to promote or multiple products
Would I be interested in reaching out to people outside of my industry sector?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
Should I hire someone to write my Content Marketing content?
No! It doesn't take a professional writer or editor to produce content that will benefit your business. You can find tons of free resources that will help you get started.
What is the difference between content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They are consistently delivering valuable information that people want and need.
Content marketers are trained to create the right content at each time and for every channel.
They also understand how to develop an effective strategy around promotion and distribution.
Also, they are strategic about what they do and why they do it.
This core skill is essential for a content marketer to succeed.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
How can I get started in content marketing?
The most effective way for companies to reach potential clients and generate leads online is through content marketing. By providing useful information about products and services, it helps you to connect with potential clients.
Content marketing also encourages trust among visitors, which increases brand loyalty, resulting in increased sales conversions and profits.
Create a blog to get you started. Blogs are user-friendly platforms that enable you to post new articles every day.
This allows people who have read your work to return often. You can also use social media sites, such as Facebook or Twitter, to share pertinent news and information.
YouTube allows you to create videos. These videos can provide information to viewers about topics related your business.
Canva is a tool that allows you to create infographics. Infographics are visual representations of data. They are great for explaining complex concepts and making it easier to digest information.
More readers will be attracted to your blog if they are more consistent and frequent.