The content marketing framework allows you to develop content that is in line with your conversion funnel. MoFu teaches people about your solution and Tofu creates brand awareness. Tofu is best used when your content has an educational value to the reader, such as an eBook or white paper. BoFu, by contrast, is about getting people to buy your product. You can optimize your content using the content marketing framework to increase conversions.
Tofu-Mofu-Bofu framework
Tofu stage content should be informative, but not a sales pitch. The content should only explain the benefits of your product/service and address any objections that the consumer might have. The content should also be honest and realistic, with the intent of deepening the relationship. This content marketing framework allows you to share information with your consumer, even though the goal is to close the sale.
Tofu and Mofu content is designed to educate visitors and build trust. Bofu is the third stage. It aims to convert visitors into customers. The Tofu stage involves high-level educational content, while the Mofu stage is focused on problem-solving content. The last stage in the funnel is about trust-building. Combine the three types to create content that appeals across a range of buyer types.
Hubspot's Tofu-Mofu-Bofu framework
Hubspot Tofu MoFu-BoFu's content marketing framework will help you create effective content. This framework helps you create content that is based on the buyer’s journey, from awareness to conversion. Tofu increases brand awareness while MoFu educates the prospect and helps them choose a solution. Each of these steps require a different type content.
The buyer may be just starting to learn about a problem or only vaguely aware what they want. Tofu content, on the other hand, is designed to attract attention and is made to be viewed by multiple people. This content can be a short video or a social media advertisement, as well as a content partnership. Marketers should be prepared to change their marketing strategies in 2021 as the delivery medium and format will rapidly shift.
Pragmatic marketing framework
A marketing framework is a useful tool to help you decide which elements are essential for your business goals. This involves aligning content, sales, as well as other marketing channels. A pragmatic framework will help define your target markets. It is your goal to create a product which solves a specific problem. It will also help identify the right distribution channels and buying preferences that you can use to reach those markets. This will allow you to create a profitable product.
A pragmatic approach might work well to reach pet owners. Swiffer(r), which uses this approach to market its product, highlighted its ability to trap and collect pet hair. To find out what customers wanted and how they could improve their products, Swiffer(r) sought customer feedback. They designed products with the consumer's needs in mind. They not only improved their product, but their website also ranked higher because they used a pragmatic framework.
FAQ
What length should my content marketing last?
All depends on your objectives. Some businesses only want short-term success, while others aim for long-term development. We recommend starting with three months of consistent content creation and then reevaluating after that period.
Should I hire a content marketer to write my content marketing?
No! No. You don't have to hire a professional writer in order to create content for your company. There are tons free resources to help you get started.
Is a Content Marketing Strategy right for me?
If you already know the message you are trying to convey, then a Content Marketing Strategy may be right for you.
These are just a few questions that you can ask yourself to help get you started.
Is it necessary for my business to communicate a specific message? Is it better to communicate with a broad audience?
Do you want to concentrate on generating leads?
Do I want to promote one or more products?
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
How can you make a content marketing strategy that works?
You must first determine the type of content that you wish to create in order to develop a content marketing program. Then, decide who your target market is and how they use the internet. Next, determine which channels are most effective in reaching your target market. Then, select the appropriate keywords for each channel and create compelling copy for each piece.
Why Content Marketing?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. That's quite a bit of content time!
How can content marketing be measured for success?
There are many ways to assess the effectiveness of your content-marketing strategy.
One good measurement tool is Google Analytics. This tool will allow you to see from where your targeted traffic comes and the pages they visit most often.
It also gives you an indication of how long each visitor stayed on your site before leaving.
This information can be used by you to improve your content, get people's attention, keep them engaged longer and make it more appealing.
These questions can also help you determine the success of your content marketing efforts.
What value do my new subscribers receive from my email bulletins? What proportion of my mailing list has become paying members? How many people clicked through to my landing pages? Are click-throughs more successful than other types of conversions?
These are all important metrics that you should track and monitor over time.
Another great way to measure success in content marketing is to track the number of people sharing your content on social media.
You should start now if you haven't. It could mean the difference between being seen and unseen in your industry!
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How to Make a Video for Content Marketing
Content Marketing Videos are one of the most effective ways to communicate your message to your audience. These videos help you to connect with your target audience through sharing stories they care about. How can you make these videos stand out from others? These are some ways to make your videos stand out from the rest.
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First, you need to understand that videos are not "one-size fits all". You want your video to be tailored to your audience. If what you're trying to say doesn't apply to everyone who watches your video, then why would anyone else watch it?
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Don't choose the cheapest platform when choosing a platform. There are many platforms available, including YouTube and Vimeo, Facebook Live, Periscopes, Instagram, Snapchat, Periscope, Instagram and Facebook Live. You can save money and increase engagement by choosing the right platform.
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Include subtitles in your videos! Subtitles make your videos easier to understand and help people overcome language barriers.
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Lastly, be sure to ask yourself the following questions before you begin: Who am I talking about? What is the purpose of this video? What does my video signify to me? When you answer those questions, it will make creating videos so much easier!