Marketers have probably heard about the hottest content trends for the future. These include podcasts, chatbots, user-generated content and live video. It's also worth considering the future of content design, which is expected to continue growing as the world moves towards a more digital-centric society. These are the most prominent trends in content-design for 2020.
Content created by users
UGC is growing in popularity. More than half of millennials trust user-generated content over branded content. Millennials trust user-generated content more than traditional media, such as TV commercials and radio. These are just a few examples of how brands can harness UGC to their benefit. Starbucks, the world's biggest coffee chain, launched a social campaign encouraging its customers to post photos of themselves in holiday themed cups.
UGC is usually created in strong emotional circumstances. UGC is usually created when customers are unhappy with their product or service. Some consumers also use UGC to educate their peers. As such, UGC is often followed by a large number of people online. Hence, it's critical to provide an environment that fosters UGC to reach a wider audience. UGC can help increase brand trust in today's digital age.
UGC can be in the form of digital images and video clips, as well as discussion boards, chat logs or journals, reflective journals, diaries, chat logs, and chat logs. Students-generated content can also be used as teaching aids, such as the Khan Academy video series by Green brothers. Other forms of UGC include video sharing websites such as YouTube. Allowing users to upload video, this allows them to be viewed by many people. This results in more engagement and sharing.
User-generated content has proven its effectiveness. UGC allows brands, in addition to engaging consumers through online reviews, to create a community surrounding a product and turn loyal consumers into advocates. Brands can use user-generated content to help them communicate their message effectively and win customers' trust. With more brands seeking to leverage UGC to improve brand loyalty, this trend will only continue to gain momentum.
Deeply informative content
Crazy Egg found that 90% of B2B marketers place importance in meeting their audience’s informational needs. Content marketing can help generate new leads and nurture existing ones. In-depth informational content is crucial to the success of a business, whether it's for a blog or an article. In-depth informational content also increases the likelihood that your content will be shared, which is important for SaaS marketing.
Content marketing will still be a top priority for businesses. However, marketers will need to adapt their tactics to keep up with changing trends. 2020 will be the year chatbots. Chatbots will make up 85% of all consumer interactions by 2020. 35% want chatbots for their queries. Chatbots respond quickly to customer queries and can offer 24-hour support.
Live video
The rise in popularity of live videos has now become mainstream. The ability to broadcast real-time events is easier, cheaper, and more engaging than ever before. This trend was also sparked by the global crisis. It is now a necessity in many industries, such as entertainment and fashion. Although live videos can be more difficult to produce and present, they have their benefits and drawbacks. They can also be less polished and appealing than traditional videos, making them not the best choice for all brands.
In 2020, video viewing is expected to dominate social networks. Short-form video will be the preferred choice of consumers. Facebook launched Clubhouse in 2020 and has since become incredibly popular. The company also announced that it would be launching podcasts and Live Audio Rooms in June 2020. Other content trends for 2020 are short-form and social media. If these trends continue to take hold, then live video is definitely one of the content trends 2020.
Social media has helped bridge the gap between consumers and brands. It has given brands a platform to connect with their current customers and stimulate the interest of new ones. It has become more difficult to reach your target audience due to the growing number of people using social networks. The algorithms of social networks have made live videos more prominent to help brands get on the newsfeeds. Live videos are expected to be one of the top content trends in 2020 thanks to all these advantages.
You can share information with live video. A live video can be viewed by anyone with a link or invitation. Live video is a great way for businesses to retain customers and attract new customers. Live video can also be used to exchange knowledge and expertise. However, it is important to approach live video as a new experiment. This trend will make up a large part of 2020's media landscape.
Chatbots
Chatbots have been around for a while. Microsoft's Power Agents already feature in our everyday lives. Beyond the standard chatbot functionality there are advanced bots for specific domains and industries. Reckitt Benckiser's HR chatbot is an example of such a bot. With these tools, chatbots can be easily integrated into any content platform.
In 2020, customers can expect high quality chatbot communication and replies. These bots need to be human-like enough for complex customer queries. Chatbots need to be AI-powered, and they will improve as machine learning is applied. Although these technologies are not new in the market, their use is growing. Chatbots will soon become a part of your content strategy. Before you use chatbots to provide customer support, make sure they can handle the queries of your clients.
A marketing bot can be a powerful tool to get qualified leads. Your bots will not only increase your email list but also qualify your leads and collect their details to personalize the next steps. Your revenue can be increased by converting your leads into customers. Businesses that use chatbots as part their content strategy will see an increase in effectiveness. You must be aware of these trends in order to get the best results.
Many startups have emerged from the rise of chatbots. Some of these startups have a strong funding and are set to revolutionize the content industry. Facebook is the most used platform for chatbots. Facebook Messenger is the most popular platform for chatbots. Businesses such as Chiquita and Whole Foods have already implemented chatbots to help with customer service. Other brands, such as Starbucks, Whole Foods and eBay, have also begun to incorporate chatbots in their marketing and online sales strategies.
Native advertising
According to research, 90% percent of the internet's younger audience prefers brands that produce custom content. Native ads are also preferred by this group. These customers appreciate content that is original and provides value to their lives. Because of this, the content of landing pages for native ads must be content-oriented, and should clearly explain the benefits of a product or service. Native advertising is the next content trend in 2020.
More brands are beginning to recognize the benefits of native advertising as native advertising continues its rise in popularity. 2020 will be the year that publishers and brands collaborate to create better advertising campaigns. To create engaging content, it will be necessary for creative studios to seek the help of experts. The future of content marketing offers content marketers many opportunities to reach more people. Native advertising will be one the top content trends in 2020.
Next, you need to find the most effective targeting solution for your native advertising campaign. In 2020, more attention will be given to improving targeting solutions and learning more about your audience. Your success rate will increase if you create engaging content which speaks to your audience. Native advertising is a content trend for 2020, with so many channels available. However, before diving in, it's best to educate yourself on the best way to use the various techniques and platforms available.
Native ads were static images that had titles. But recent developments have made them interactive with search boxes and buttons so users can find the right product or service. The result is that native advertising is accepted more positively by the public because they expect it provide useful information. You should be ready to change. Keep these trends in your mind. Native advertising will continue growing in the next few years.
FAQ
What are the advantages of content marketing?
The creation of high-quality, relevant content can be used to increase sales and lead generation. Content marketing is a constant stream of quality content that can help promote products and/or services. Content marketing is a great way to increase brand awareness and trust among potential customers. Your company's image is enhanced by content marketing.
Do I have to post links to content on other sites?
Yes! This is known as link building. Linking back from other websites is a great way for your site to get more traffic. However, be sure only to include links to reputable sources.
What is Content Marketing?
Absolutely! Any type of business can benefit from content marketing. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
What is content marketing?
It involves creating useful and relevant content on your website. This content includes videos, images, text, infographics, etc., and it helps you attract new customers and keep existing ones engaged.
Do I need to hire a writer for my Content Marketing?
No! There is no need to hire professional writers to write content for you business. There are tons of free resources out there that can help you get started.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
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How To
How can you create a content marketing strategy for your business?
The first step is understanding what kind of content you want to create for your clients. Once this is defined, it's time to start creating content. This might mean creating an editorial calendar or planning where the content will be coming from. Content should always have a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you determine which type of content you want to produce, then it's important to find out who your target market is. Who are they looking for? And why should they care about what you have to offer them?
Next is to find ways of communicating with your target market. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. Again, this goes back to determine why you're writing the content. What problem does this solve? How helpful is it? Do they think it will make their life easier?
Once you have an idea of the content you are writing, you can start to think about what you want to share. What do you want? On current events? On specific products and services? The answer to this question defines your focus.
After you've answered these questions, it's now time to combine all the pieces into one complete package.
It is important to make sure that each piece of content you create serves its intended purpose. You don't want anyone to waste their time or energy so make sure you build quality into all aspects of your content.
Remember that great content marketing strategies have many moving parts.