Kristina Havorson is a writer. She also podcasts. Brain Traffic is her company's founder and she is an expert on content strategy. Her book, The Content Marketing Blueprint, reveals the secrets to content marketing that will make you money and build a following. Her secrets are easy to read. What exactly does Halvorson teach us? Here's a quick summary:
Content strategy
Kristina Havorson is your best choice if you are looking for a solid content strategy. She is the creator of Brain Traffic and the author of Content Strategy for the Web. She also hosts The Content Strategy Podcast. She speaks on content strategy all over the globe, including at Confab's annual content strategy conference. Marketers and business owners alike recommend her content. Here are her tips on how to create a successful online business presence.
Brain Traffic
The amount of brain traffic can be one of the first things you notice at a conference. Many people are so focused on what they are reading that they don't even notice the content. You aren't the only one. According to conference attendees, 25% of them had difficulty finding what they were looking for. That is a problem that's easily solved by making your conference's content useful and interesting for your target audience.
Confab Events
Tenessa Gelke is the driving force behind Confab, while Kristina Hvorson writes her content strategy books. This 10th year-old conference was founded by Tenessa Gemelke and Kristina Halvorson. They have created a dynamic community of speakers that is diverse and energetic. We chat with them about the importance of content strategy, the power of active listening, and how to turn your conference into a live event.
Author of Content Strategy for the Web
Her first edition of Content Strategy for the Web, the first edition, was published in 2006. While many content strategists had been in practice before Halvorson made her debut, she laid the foundation for the discipline. Halvorson is still actively involved in content strategy and hosts conferences such as Confab or Button. Her podcast, The Content Strategy, features interviews featuring content strategists from around world. She has an impressive social media presence.
Host of The Content Strategy Podcast
Brain-traffic's Content Strategy Podcast is a conference on content marketing and social networking. Kristina is a popular speaker at conferences, having worked with companies such Google, Adobe, Button. She lives with her husband in St. Paul and their two children. Halvorson is a content strategist and also writes blogs and articles for different publications.
FAQ
What is the purpose of a content strategist for your business?
Content strategists can help understand what people search on the Internet. They ensure your site is optimized for search engines, helping you rank high. They create content for social media sites like Facebook and Twitter. They also write copy for advertisements, blogs, websites and other media.
A content strategist works closely with a marketing team and helps to organize a cohesive plan for the company's online presence. Content strategists can work independently, but they usually collaborate with the rest of the team to ensure that each piece of content serves its purpose.
What do I need to know about SEO in order to do Content Marketing? Yes!
SEO experts know how search engines like Google rank pages. They also know which keywords to target when optimizing your page.
What amount should I spend on content marketing?
This depends on the number of leads you wish to generate. Depending on your industry, the average cost per lead is between $5 and $10. In our case, the average cost per lead was $20 when we first started our company. We now spend approximately $6-7 per Lead.
How does Content Marketing Strategy work for me?
Content Marketing Strategy provides you with access to data you don't normally have. This data allows you to measure which types of content perform better than others.
It will help you determine the best strategies to increase traffic to your website. And it provides insight into your audience's behavior so that you can develop even better content.
This means that you can focus more on what works than worrying about what content doesn't.
You can also use a Content Marketing Strategy to determine which messages are most popular with your audience.
By analyzing these messages, you can figure out what content they prefer. You can then create similar content and continue to develop your successful ideas.
A Content Marketing Strategy can help you track the performance of your content. You can quickly see which types of content converts best by sharing them more.
A Content Marketing Strategy is essential to ensure your content performs according to its intended purpose.
What is the best Content Management platform?
There are lots of different platforms available today. Each one has its pros and cons. Here are some popular options:
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WordPress - Simple to setup and manage. A great community of users.
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Wix - Setup and maintenance are easier than WordPress You do not need to have any technical knowledge.
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Squarespace – Best choice for those with a website.
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Blogger - Free blog service
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Medium – A place for writers and artists to share their work.
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Instagram - An image-based platform.
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LinkedIn - A networking tool.
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Facebook – A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics: Track visitor behavior.
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Hubspot – Email marketing software.
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MailChimp is an email marketing software.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How can you make videos more exciting?
Video Marketing can be one of the most powerful tools within Content Marketing. This allows you to get in touch with your audience, build trust and engage them emotionally. How do we turn boring into awesome? Let's dive into some simple tips!
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Tell a tale. Storytelling is the core of any communication. Video marketing cannot work without storytelling. To tell stories, you need to ask yourself what kind you want. Is it something entertaining? Educational? Inspiring? It's easy to find inspiration on social media. Use these stories as inspiration to create your own.
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Use images. Images are a faster way to convey emotions than words. They help us connect with others and feel empathy. Don't forget images! You can add pictures to your slideshows or embed them directly in your blog posts.
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It's easy to share. It's important to make it easy to share your message with others. Include sharing buttons in your videos. Slideshows can include social icons. Add "Share" buttons to your videos, especially if you have a YouTube Channel.
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Don't overdo it. If you have too many graphics and too much information, your viewer might lose interest. Keep things simple. A few striking images are all that is needed to grab your attention and keep you there.
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Keep it short. People love to watch short videos. You can create short videos of 5 minutes to generate buzz for your brand.
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Get feedback. Listen to your audience. Ask them to tell you what works. Ask them for their feedback to improve your content.
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Create a plan. Once you've created your first video, think about how you can create more. Can you create a series? Maybe you can create a playlist with the most watched videos?
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Test, test, test. It is not good to publish a video and then discover that nobody has seen it. You should test any video before it is released. See what kind of reactions you get. You can then make changes based off those results.
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Repeat. Continue repeating steps 1-8 until the perfect formula is found. Once you have a good idea of what works, it will be easy to create stunning videos.
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Measure results. It is important to measure your videos' success. How did they perform? Are there certain types of audiences that prefer watching specific types of videos? These questions will help to refine your strategy.
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Adjust as needed. After your video campaign is launched, don't forget to learn. Learn from your mistakes and adjust your plans as necessary. The best marketers always look for ways to improve.
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Enjoy it. Although video marketing isn’t difficult, it can take patience. With experience you will discover new strategies, techniques, ideas, and methods to help you grow business.