There are many important things to consider when planning your social media marketing strategy. The most important elements to consider are Metrics, SMART goals, Platforms, Time commitment, and the type of audience you plan to reach. A content planner is a great tool for planning content and posting on specific days. You can also use a content calendar to help plan for holidays or major events. Here are five things you need to remember when creating your social-media plan.
Metrics
Metrics for social media planning can help you set goals, see how your social media content is performing and analyze the results of your efforts. You will be able to identify what works and which don't. You can use metrics like conversion rate or engagement rate to determine whether your social marketing campaigns are producing the results they desire. Engagement rate is the percentage that your posts are liked or commented on by followers. Conversion rate is the percentage that users take the desired action, such a request or purchase.
Engagement metrics can prove to be very helpful in planning social media. These statistics can help you to decide the effectiveness of posts and the frequency that you should post content. In addition, understanding the overall level of engagement helps you strategize more effectively and maximize your return on investment (ROI). It is important to first determine how your audience remembers your brand. Because they allow you to make memorable ad copy, and post material, brand recognition metrics are very important.
SMART goals
Use the SMART framework when planning social media marketing. It is important to be specific about your goals and make sure you are able to concentrate on them. You can't tailor your strategy until you have a clear vision of what you want. Because it doesn't answer many question, a vague goal can be difficult to track. A specific goal, on the other hand, will answer more questions.
Think about your audience's interaction with your content. Are they engaged? Do they know you and your offerings? If not, set SMART goals for each channel. These goals can be easy to achieve but can also lead to a rabbithole if they're not done correctly. To ensure your social media strategy runs smoothly, ask these questions. You'll be more likely focus on these questions to help your business grow.
Platforms
ContentCal platforms are great places to start, whether you're looking to create and publish social media content for multiple networks or simply overwhelmed by the number of options, ContentCal has powerful compose boxes that allow you to create and publish social content. ContentCal can be used to create workflows and approve content. This makes it an ideal tool for agencies and distributed organisations.
Among the best platforms for social media scheduling, PostPlanner is the most comprehensive tool. It includes a comprehensive suite of scheduling tools. You can queue posts across many social media networks as well as blogs. Its smart queues feature recycles best-performing content based on user engagement, and you can connect RSS feeds to automatically post relevant content to various networks. PostPlanner lets you manage all your social networks from one platform.
Time commitment
It takes time to get the best out of social media. You might want to start by using platforms that allow for quick content sharing such as Facebook and LinkedIn. Depending on the type of content you want to share, the time commitment required may vary greatly. The number and amount of communication that you want on each channel will determine how much time you need to commit. Here are some ways to manage your social media time.
To begin, you must set clear goals. To make a major impact on a platform, you must set clear goals. You should also set expectations with stakeholders. You might find it difficult to keep up with the task if you don't set a time. Having goals for social media marketing is critical to your success, and you'll need to be able to measure your progress.
FAQ
What is strategic copy marketing?
Content marketing is the art of creating content that people can share across different channels. It's about giving people what it is they want. The best companies are those that get this.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
Listen carefully to what people think and get to know their interests. You must then create content of high quality that addresses their concerns and solves them problems. This creates trust and loyalty that will ensure you are there when they need you.
How To Use Blogging to Generate Leads In Your Business
B2B leaders understand the importance of online leads for their success. Many businesses have difficulty converting traffic into qualified leads despite this fact. These are five reasons that you might not have been generating leads.
Reason 1 - You Aren’t Optimizing Your Website. Even if You have a Blog, You aren’t Making Money. Blogging can be a great way of attracting new customers. If your blog posts don't solve problems for your target market, you won’t make money.
Optimize your blog to ensure it is profitable. This will help increase your visitors' chances of finding your blog posts.
Once they find your blog post, ensure you provide value by answering their questions and providing solutions immediately.
The best way to find keywords is using a keyword research tool such as Keyword Toolbox. Add these keywords to page titles, meta descriptions, and body text.
You should also include calls to action (CTAs) throughout your blog. CTAs are a way to get readers to take specific actions (e.g., sign up for your newsletter or buy a product).
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
To get started blogging, check out our guide on How To Start A Successful Blog.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time to build a good reputation and establish yourself in your niche. It is essential that you write about topics of interest to your potential clients in order to achieve this.
Your goal in writing is to answer "Why should I Hire You?" Keep your eyes on the problem when you write.
This will make you stand out among other businesses who may only be trying to sell products.
In addition to helping your prospects, your blog needs to be helpful to them. Think of ways that you can share your knowledge to help others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
Your viewers will appreciate the links to relevant resources. These resources could include articles, videos, podcasts, and/or podcasts written by experts in the field.
Reason 3: There are no clients. You don't need them. You just need to sell more.
There is no quick way to build a successful company. It takes time to build trust with your target markets.
However, you don't need to spend hours creating content if you aren't ready to connect with potential clients. Instead, try posting ads on social media sites like Facebook and LinkedIn.
Avoid wasting money on useless advertising. Create ads that are based on your ideal client's demographics to avoid wasted money. For instance, if you run a website design company, you probably have many female clients.
So, instead of targeting all men, you could target women by location, age group, income level, and more.
When you've set up your ad and received a click-through, send a message to your customers.
It doesn't mean that you have to pay for everyone who visits your website. Some sources of traffic are more lucrative than others.
For example, you could host a contest for new subscribers who sign up via email. You can also give gifts to those who sign up for your mailing list.
Here's the key: Find creative ways to draw visitors without spending too little.
Reason 4 - Advertising is costly if you're too busy running your company to devote time to it - but that doesn't mean you should not do it!
You must always prioritise your work over your business. For instance, if you are too busy managing your business to market it, you will not be able to grow.
It is possible to feel overwhelmed by the amount of tasks that you have each day. You may not be able to prioritize them properly.
Start by organizing. Spend an hour each week reviewing and organizing what you have to do the rest of your week.
Once you start, you will notice how much easier it is to manage everything else.
Is Content Marketing Strategy right to me?
If you already know your message, then a Content Marketing Strategy works perfectly.
If you are looking for some direction before starting, these are some questions:
Does my business need to communicate something specific? Or, do you want content that is universally appealing?
Are you more focused on generating leads, or converting visitors to buyers?
What product am I trying to promote?
Would I be interested in reaching out to people outside of my industry sector?
A Content Marketing strategy is what you need if you answered "yes" any of these questions.
How do you create effective content?
It is important to find topics that you are passionate about in order to create great content. To be a successful writer, you must choose topics that are important to you. This is about finding your passion and then sharing it with others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
How can you make a content marketing strategy that works?
Before you can create a content marketing strategy, it is important to first decide what content type you want. Next, you need to identify who your target market are and how they use Internet. Next, you will need to identify the channels that are most likely to reach your target market. Next, identify the best keywords for each channel. Finally, write compelling copy for each piece.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
What are some of the best content marketing tools?
While no platform works for all industries, there are some that work well in certain industries. Hubspot, for example, has been shown to increase conversion rates by nearly 50%. This is why it is so popular among marketers.
Not all tools are created equally. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about in 2 years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo is a social media management platform for enterprises. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo is the only way to edit your video and image files.
Trello is the Content Marketing Platform#2
Trello can be compared to Kanban boards for project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello does not require special software to operate, unlike Kanban boards. It can be used on any device.
Trello makes it possible to invite people to collaborate on projects.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite 3: Content Marketing Platform
Google offers many products that are specifically tailored for business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
These applications are not free. Each user must be paid individually. But if you plan to use them for multiple purposes, many plans start at $5 per month.
You would need two licenses if you wanted to create a document or embed a link from another site.
However, if you just want to create one document, you can do so for free.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Its platform lets users manage various aspects of websites, landing pages, or blogs. They can, for example, create automated emails to track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This means you can automate processes and generate reports based on real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers a free trial version when it comes to pricing. However, once you upgrade to a premium account, you have unlimited access.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.