Among the most popular social media platforms, Facebook and Instagram are wildly popular among young people. The Gen Z generation, who is now surrounded and empowered by technology and apps, is the next generation of social-media users. Although they embrace technology, Gen Z is skeptical about how big companies use their data. Gen Z is averse to marketing campaigns that are based on their online footprint. But what are their concerns with social media? Here are three key trends that you need to be aware of.
TikTok
Snapchat and Instagram remain the most used social networks by Gen Zers. But TikTok has been quickly closing that gap. TikTok has been catching up to Snapchat, even though it is not a well-known social network in the United States. While Instagram, Pinterest, Reddit and Twitter have large followings as well, Instagram will continue to be the most popular platform as Generation Z grows older. Other than TikTok these apps will continue their growth, though in different ways.
No matter whether TikTok stays or goes out of business, brands must focus on reaching their Gen Z customers. TikTok connects brands with the next generation of customers by creating videos that tell a tale. It has garnered so much attention, that 97 percent Gen Z respondents claimed to have at most one social media account. TikTok users engage more with brands through their videos.
Facebook
Facebook usage is slowly declining due to the rising popularity of the younger generation. Gen Zers use social media to find entertainment and information. They love updating statuses and connecting with friends. Gen Zers may still be interested in Facebook, but they are now more focused on visual platforms like Instagram or Snapchat. This is great news for companies hoping to reach the younger generation and build their brand. These are some trends that marketers should keep in mind.
Facebook is the most used social media platform with 2.38 billion active monthly users. Compared to other demographic groups, Gen Z uses Facebook less than any other age group. One study revealed that 30% of Gen Z respondents have stopped using Facebook as a result of its inability to be relevant to their culture. Facebook might not be the best way to reach Gen Z. There are still many ways for brands and marketers engage with Gen Z through Facebook.
YouTube
Generation Z uses YouTube to escape the everyday grind and stress. To them, YouTube is like watching television. Gen Z may feel anxious or depressed from this social media. So they seek out upbeat videos by Generation Zers. Reels and TikToks allow you to live vicariously through others.
Gen Z watches a lot more videos on YouTube than Netflix. Although the majority of content is generated by users, many are also created by influencers. This type of video is more relatable to Generation Z viewers than celebrity videos and generates more engagement from them. David Dobrik's Nerf Video has received more than 7 million views, and has received more than 4,000 comment. These viewers are easily influenced by the influencer, and can purchase merchandise straight from YouTube.
Instagram
While millennials are the most active users of Facebook, Gen Z is overwhelmingly favoring Instagram. Business Insider actually found that 65% of Gen Z visit Instagram on a daily basis. This is compared to 34% among millennials. This gap shows that Gen Z prefers Instagram to Facebook which loses over 15 million users each year. Facebook has lost only 25% of its users in the past two years, but it isn't dead.
It's important to remember when marketing to Gen-Z, that they prefer visually appealing accounts to those with high-quality content. Consistency in visuals is important for brands across social platforms. Brands can plan their Instagram aesthetic with Later's Visual Planner feature. Gen-Z users aren't looking for unrealistic advertisements or models, but real people talking about their products. Brands should instead show real people using the products.
FAQ
What are the differences between content strategies?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. It's not just what you publish on social media sites such as Facebook and Twitter but also what you choose to highlight on your website, blog, and other online properties.
Content strategy is important as it lets you know where your attention should go, what content you should use, how to communicate your messages to your audience, and which types of content you should use.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
How do I measure success in content marketing?
There are many ways to assess the effectiveness of your content-marketing strategy.
Google Analytics is one of the best measurement tools. This tool allows you to see where your targeted traffic is coming from and what pages they are visiting most often.
It also displays how long each visitor remains on your website before leaving.
This information can be used by you to improve your content, get people's attention, keep them engaged longer and make it more appealing.
You can also use these questions to gauge the success of content marketing efforts.
Are my new subscribers getting any value out of my email newsletters? How many people have converted to paying memberships from my entire mailing list? How many people have clicked through to my landing page? Are people who click through more likely to convert than others?
These are all important metrics that you should track and monitor over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
You should start now if you haven't. It could be the difference in being seen or not in your industry.
What are the top mistakes people make when they start a content marketing campaign?
A plan is the most important thing to do when you are creating content marketing strategies. Without a solid plan all of your efforts will be wasted. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-planned content strategy can help you focus, set goals and give direction. This helps you stay on track, as you move through each phase. You might start with analyzing which types of posts are generating the highest engagement rates for social media campaigns. This will let you determine what posts will bring traffic to your site. From there, you can decide whether you want to create a series of blog articles or videos based on these results.
Another mistake that people make is not considering how long their content marketing campaign will last. If your goal is to launch a new website tomorrow it makes sense for you to create content now. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
It takes time and effort to create great content. Do not rush or undervalue this step.
Consider yourself a business person who is interested in content marketing. In that case, we recommend reading our guide on How To Create Content That Works, which includes ten steps to follow to ensure that your content marketing programs are effective.
How much does content marketing cost?
Content marketing costs vary depending on whether you are looking for an outsourcing solution or if you plan to do everything yourself. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
You have many options to optimize content for search engines such as Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. But once you master it, producing content will be relatively easy.
You can start by creating simple landing pages using WordPress and then move on to building out your site. By doing this, you can gradually build up a portfolio.
Does Content Marketing require an SEO specialist? Yes!
SEO professionals understand how search engines such as Google rank pages. They can also tell you which keywords to target when optimising your page.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
How to create stunning images
Images are a great way to make your content standout from others. Images are a great way to communicate ideas visually. They can grab attention and increase engagement. They help convey complex concepts simply and effectively, and they're also useful for highlighting key points in any kind of written content (e.g., blog posts, social media updates, etc. ).
Images are a great way to bring life and energy into a piece of writing. It is possible to get less striking results if your images are not chosen correctly. This article will provide tips on how to choose the best images possible for your next project.
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Know what makes an image good. There are several factors to take into consideration when choosing photos. First off, you want to pick images that are clear and concise. A messy photo won't do the trick. It will not grab attention like a simple, clear image. Also, avoid photos where people aren’t smiling or looking directly into your camera. It gives off the impression that your message is not very interesting. Lastly, you want to ensure that the image doesn't distract from the main point you're trying to get across. It shouldn't draw too much attention to the content.
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You can find inspiration. Once you've got a list of potential candidates, it's time to go through them and find those that catch your eye. You should first look at their captions. These captions may be included in the photo or written separately by others. Either way, you want to see whether the caption is interesting enough to read. Pay attention to what the photo is referring to. Are you expecting to see someone having fun in this photo? Perhaps it looks dangerous. Maybe you associate it with sadness. Whatever the reason for your liking the image, think about how it relates with the message you wish to convey.
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Different types of images can be tested. Images can be used to highlight important aspects of your text. You might want to include a picture of the product in action if you are writing about it. A similar image could be used to illustrate the information in an infographic. Visual aids such as these can help readers connect with your information.
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Make sure you use the correct file format. It is important to know which file format to use when selecting images. When working on web pages, you generally have two options: JPEG and GIF. Both are great file formats, but each has its pros and cons. JPEG files are suitable for any sort of media, including websites and social media posts. Because they can store large amounts of data in small spaces, JPEG files are especially useful for photos. Unfortunately, GIFs lose quality over time. They become pixelated within a few years. GIFs are smaller than JPEGs, so they're better suited to graphics and animation. They are not suitable for photo use because they do not support transparency.
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Use other visuals. You might consider adding other visuals to your content. Because it creates a distraction-free space for your readers, this can greatly improve the effectiveness of your article. It makes it less likely for them to leave your page after reading your article. One of the best ways to add extra visuals to your site is by creating infographics. Infographics are very popular because they make it easy to share lots and lots of useful information. You can also add them to your blog posts because they often contain lots of images.