Trends in content marketing are very promising as long as they remain focused on the three main pillars of digital advertising - social, authority and AI-assisted. I'll be discussing the role of each pillar in 2018 content marketing.
AI-assisted, content produced by humans
AI is an emerging frontier in content marketing for many businesses. AI is capable of creating web content, but it can also analyze user data and learn from past behaviors. YouTube uses several AI algorithms in order to identify user preferences and create recommendations. Silby, for example, can identify spam emails. Another example of AI-assisted content is financial reports and product description. AI is not yet an alternative to human-produced content. However, there are many benefits for both consumers and businesses.
User-generated content
Let's take a look at some examples to help you understand what user-generated Content (UGC) really is. UGC is used by many brands, such as Anthropologe. They use UGC to combine professionally styled images of products with photographs taken by customers. One photo shows a model in Anthropologie's dress while another shows the dress on a woman who is five feet nine and wearing a size four. They combine the two to create seamless shopping for their customers.
Quality content of long-form length
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. While the debate is not new about whether longform or shortform content is better for SEO, one thing is clear: longer-form articles get more traffic than shorter-form ones. SEMrush says that articles of more than 7,000 words generate significantly higher traffic than articles between 1,200 and 900 words. What's more, long-form content positions your brand as a thought leader in the space.
Snackable content
Content marketing's future is snackable. But what is it? This new content allows consumers to get a brief summary of information. Twitter, Instagram and Pinterest are all built around short pieces. Brands can use these snippets to tell a story. Short content can also be used as a teaser, leading to more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Companies like Netflix and Amazon have made personalization a standard feature of their websites. However, only 33% of marketers are getting it right. The best companies use data in order to create personalized content. This includes browsing histories, preferences and behavior. This will allow you to personalize the content for each visitor and increase its effectiveness. You must learn how to properly use personalization to make your brand stand out.
FAQ
Is content marketing right for me?
Absolutely! Content Marketing works well for any type of business. No matter whether you sell products, provide support or offer training, creating content can help customers get to know your company better and keep them in touch.
What common mistakes people make when starting a content marketing program?
The most important thing you need to do for any content marketing strategy is have a plan. Without a solid plan all of your efforts will be wasted. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-planned content marketing strategy gives direction, focus, goals, and helps you reach your objectives. It helps to keep things on track as you move between phases. One example: If you're using social media to promote your campaign, you might begin by looking at which posts are receiving the highest engagement rates. This will let you determine what posts will bring traffic to your site. Based on the results, you can decide if you want to create blog articles or videos.
People make another mistake when they don't think about how long the content marketing campaign is going to last. If you're planning on launching a new website tomorrow, it makes sense to write some content today. If you've been working on your content marketing strategy for six-months, it makes sense to write some content today.
It takes time and effort to create great content. Do not rush or undervalue this step.
You are a business owner looking to learn more information about content marketing. For those who are interested in content marketing, we recommend our guide on How to Make Content That Works. It contains ten steps you can follow to make sure your content marketing programs succeed.
What is content marketing's main goal?
Content marketing aims to create valuable and relevant information for customers. This can be done by various channels like email campaigns, whitepapers, or blog articles. Delivering value to your audience is the key.
What is the best Content Marketing platform?
There are lots of different platforms available today. Each one comes with its pros and con. Here are some options that are popular:
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WordPress is easy to set up, manage and maintain. Fantastic community.
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Wix is easier than WordPress to set-up and maintain. No technical knowledge is required.
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Squarespace – Best choice for those with a website.
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Blogger – Free blogging service
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Medium – A place that writers can share their work.
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Instagram - An image-based platform.
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LinkedIn - A networking platform.
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Facebook – A social network.
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YouTube – Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp - Email marketing software.
What is my ROI when I use a Content Marketing Strategy to Market?
Businesses who implement a Content Marketing Strategy see a return on investment (ROI), between 5x-10x greater than those that do not.
A Content Marketing Strategy is used to generate leads and sell.
It provides valuable insights into the business. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
So, if you're wondering how much money you could be making from a Content Marketing Strategy, let me tell you:
Your overall revenue can easily be doubled
How can I measure success with content marketing?
There are many different ways to evaluate the effectiveness your content marketing strategy.
Google Analytics is a great tool for measuring traffic. This tool allows you to see where your targeted traffic is coming from and what pages they are visiting most often.
It also shows you how long each visitor stays at your site before they leave.
This data can be used to improve content to attract people's interest and keep them engaged for longer durations.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
My email newsletters are providing value for my subscribers. How much of my entire mailing lists have become paid members? How many people have clicked through on my landing site? Do those who click through convert at higher rates than others?
These are all important metrics to track and monitor over time.
Another way to measure your content marketing success? Look at how often people share links to your content on social networks.
You should start now if you haven't. This could make the difference between being noticed and not being seen in your industry.
How much content marketing should I invest?
It depends on how many leads your company wants to generate. Depending on your industry, the average cost per lead is between $5 and $10. In our case, the average cost per lead was $20 when we first started our company. We now spend approximately $6-7 per Lead.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
Content Marketing Tips: Infographic Creation Tips
Infographics are a powerful way to simplify complicated concepts, and make information easier to understand. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
To create an infographic, you will need to use design software like Adobe Illustrator or Photoshop. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once your design has been created, you can start uploading images from Unsplash/Pixabay to incorporate into it.
Online infographics can be a great source of inspiration. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. Another option is to take a picture of a can of Coke and look at how much sugar it contains.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This allows people who don’t know much about the topic to find out more. In order to make others see your infographic, use hashtags when you post it on social media. You can use hashtags to allow others to follow your conversations about specific topics.
Try to make your infographic posts shorter than you normally would if you create one. An average blog post can be anywhere from 2000 to 5000 words long, while an infographic only requires 500 to 1000 words. This allows you to convey more information in a smaller space.
Your infographic should be easy to read for some viewers. You should use large fonts for your infographics. Don't rely too heavily upon color. Also, ensure all text is legible.
Here are some more tips
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Select an Infographic Template. There are many online templates that you can download or print. Canva, Piktochart or Google Slides are three of the most well-known templates.
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Create your Infographic. To create your infographic, use the template. Any media you choose is acceptable for your audience. You might use photos of local restaurants to create an infographic about the best places in Seattle.
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Add Text. Add text after you've created your infographic.
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Add images. You can also add images to your infographic. These images can include charts, graphs and icons. You should make sure that the picture you upload is related to your topic.
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Make it interactive. You can also add interactive elements such buttons, maps, links, and other features. This will engage your audience.
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Share. Share the infographic once you're done.
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Measure. Do you know how well your infographic performed? Did people click through to your website? Are they signing up for your email newsletter? What was their reaction?
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Improve. Are there ways you could improve your infographic? Could you do better next time?
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Repeat. Do this again!