The key to measuring success in content-marketing is stats. With 98% of marketers using it, written content is the most common form of online advertising. Email and organic social media are the second and third most popular forms of content marketing. Content marketing requires strategy. The key to success is measuring results. Below are some content marketing stats to keep in mind:
Images get 94% better views than blog posts
Buffer, a social networking scheduling service, discovered that top-ranking blogs used an average of one photo per 350 words. This is great news for anyone who wants to increase their audience's engagement, and keep them on their site longer. Using images in your content is a great way to link paragraphs and clarify ideas. Images are a great way to highlight tone and encourage readers to interact.
You can increase your view-through rate up to ninety percent by including images in your content. Research has shown that posts with images receive 94% more views than those without images. Images can increase traffic and make your content more digestible for readers. Images should reflect your brand and be optimized for search results. You can also include more than one image per post.
Long-form content blogs get more social sharing
Longer content is more likely than shorter posts to get social shares. BuzzSumo discovered that articles longer than 1000 words were more popular than shorter posts. Longer content is more likely to be read by readers. Google's ranking is influenced by how long the content is.
You can also promote your blog posts that contain long-form content through existing content. This will increase your social sharing. It's a good idea review old content and look for links to it. Your new content will gain more traction if it has a track record of success. Here are some proven ways to promote longer-form content.
Blog posts that include video are more likely to be shared on social media
Including video in your blog posts can be one of the best ways to increase engagement and drive traffic. It can ignite your marketing campaigns, so to speak. You can integrate video content into your blog to increase traffic, and share it on social media. For more information on how to integrate videos into your blog posts, read the following. Here are five great examples of blog posts that feature videos. You can increase your blog's social share potential by embedding a YouTube video.
Engaging videos increase your chances to be seen in Facebook’s News Feed. Facebook's algorithm assigns each story a relevancy value. Stories that appeal to your audience will therefore appear at the top. If you want to attract more viewers to your videos, you can include an "virtual handshake" call-to-action at your video's end. You can get your video noticed simply by saying "to learn about it, click here".
FAQ
How can I measure success in content marketing?
You can measure the effectiveness of your content marketing efforts in several ways. One option is to track the number of visitors to your website; another is to see how many new leads you generate.
What's the main purpose of content marketing
Content marketing seeks to provide customers with relevant and valuable information. This can be done by various channels like email campaigns, whitepapers, or blog articles. It is important to provide value to your target audience.
What is Content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content includes videos, images, text, infographics, etc., and it helps you attract new customers and keep existing ones engaged.
What is the cost of hiring a content strategist to create content?
A lot of agencies and freelancers can offer content creation services for reasonable prices. However, some companies choose to pay more because they value the expertise of the person working on the project.
What is Content Strategist, and what does it do?
A content strategist assists brands in telling stories by crafting compelling messages that connect with their audiences emotionally. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists understand how to engage potential and current customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They know how to incorporate social media platforms into their campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content for print and television, developing creative briefs, managing budgets, and creating content.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How to make a video for content-marketing?
Content Marketing Videos are one of the most effective ways to communicate your message to your audience. They help you connect with your target audience by sharing stories they care about. How can you make your videos stand out? Here are some ideas to help you create videos that stand out!
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You should first know when creating a video that there's no such thing as "one size fits all." You want to tailor your video to speak directly to your audience. The message you want to convey is not applicable to all viewers.
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Choose the best platform for you. YouTube, Vimeo. Periscope. Instagram. Snapchat. You have many options and different benefits. If you make the right choice, you can save money and increase your engagement.
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Include subtitles in your videos! This helps people to understand your language barriers, and makes your videos more easily understood.
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Lastly, be sure to ask yourself the following questions before you begin: Who am I talking about? Is this why I am making this video? And what does my video mean to me? After answering these questions, creating videos will be much easier.