If you are considering advertising on social networks, it is important to understand the statistics of YouTube and Facebook. YouTube currently has two billion monthly active users, and probably more than Facebook. However, it's important to note that Facebook reaches 68% of US adults, while Instagram reaches just 40%. YouTube alone will bring in $1.5 Billion in ad revenues by 2020. These numbers may shock you, but they will help you improve your ROI.
Video content shared on social media
Social media users love sharing videos. In fact, 74% of users share videos by brands on their social media accounts. This can be attributed in part to the fact social videos are usually short. Videos that are longer than 60 seconds don't get watched as often. As a result, it's crucial to keep this in mind when creating social videos. These are some social media stats which show the effectiveness video content.
Social media influencer marketing
It is well-known that 9 out of 10 social media users follow a brand on the network. It's interesting to see that 66% of Baby Boomers interact with brands via social media. This is a sign that this group is more likely to buy a product from a company they follow. Direct social sales are on the rise. It is also important to note that consumers crave authenticity and ads that don't feel like ads. In fact, consumers are six times more likely to purchase a product from a page that has a picture of a celebrity on it. Social media users trust recommendations more than celebrities, even though they are known to have an influence on people.
Advertising on Facebook via social media
Advertisers should pay close attention to statistics regarding this social media platform, as the daily active users continue to increase. More than half (50%) of Facebook users hail from countries other than the US and Canada. This shows Facebook's growing global reach. In addition, mobile is the main point of interaction for Facebook users, meaning they should be investing in eye-catching, mobile-first creative. But what should advertisers look for in social media advertising?
Instagram advertising
According to Instagram advertising statistics 91% of users are connected to one business account. This means that reaching your organic audience should be relatively easy. Make sure you create relevant content to appeal to your audience. This will allow you get the most of your advertising strategy. You want to create an experience that makes your followers want you to follow them. You can easily use social media statistics to guide you in your advertising strategy.
Snapchat advertising on social media
In order to understand the effectiveness of Snapchat advertising, it's important to look at how well it combines UGC and organic content. Stories, which can be found in the Discover area of the app, blend seamlessly into organic content. Users who are more likely to purchase tend to scroll through the Discover area. In the Discover section, you will also find shoppable product advertisements that feature product photos. The ads are easily skipped by the user.
FAQ
What amount should I spend on content marketing?
It depends on how many leads your company wants to generate. Depending on industry, the average lead cost is between $5-$10. As an example, 20 dollars per lead was the cost of our first business. Now we spend $6-7 per leads.
Is Content Marketing right for me?
Absolutely! Absolutely! Content marketing works for every type of business. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
What is it worth to hire a content strategist for your company?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies pay more for the experience of the person who is working on the project.
Do I need an agency to do Content Marketing?
No! There are many online tools to help you create high-quality content. Agencies tend to charge higher prices for their services.
How to use Blogging to Generate Leads for Your Business
B2B companies that are successful understand the importance online leads play in their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. Here are five reasons why you might not be generating qualified leads.
Reason 1: You are not optimizing your website - Even though you have a site, you aren't making any money. Blogging is an excellent way to get new customers. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.
To ensure your blog is profitable, optimize it by ensuring it meets search engine guidelines and uses keywords people are searching for. This helps increase the chances of visitors finding your blog post.
Once they have discovered your blog post on their site, make sure to answer all of their questions promptly and offer solutions.
The best way to find keywords is using a keyword research tool such as Keyword Toolbox. Add these keywords to page titles, meta descriptions, and body text.
Your blog should contain calls to action (CTAs). CTAs also encourage readers to take actions such as signing up or purchasing products.
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
Check out our guide How to Start a Successful Blog.
Reason 2: It's hard to know what you should write about. After you start writing, ideas will begin to flow quickly.
It takes time and effort to establish yourself as an authority in your niche. Writing about topics that are relevant to your clients is key to this success.
Writing should answer the question "Why should you hire me?" Keep your eyes on the problem when you write.
This will help your business stand out from others that might just be trying sell products.
In addition to helping your prospects, your blog needs to be helpful to them. Think of ways that you can share your knowledge to help others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
Your viewers will appreciate the links to relevant resources. These resources can be videos, articles, or podcasts that are written by experts.
Reason 3: You don't have any clients, and you don't want them - all you need is to make more sales now!
There is no quick fix for building a successful business. Building trust with your target audience takes time.
If you are not ready to make connections with potential clients, then you don't really need to spend hours on content creation. Post ads on social media platforms like Facebook or LinkedIn instead.
To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. A website design firm will most likely have many female clients.
So, instead of targeting all men, you could target women by location, age group, income level, and more.
After creating your ad on the internet, follow up with a message sent to potential customers.
Remember that you don't have to pay for every person visiting your site. Accessible traffic sources can bring in more sales than paid.
For example, you could host a contest for new subscribers who sign up via email. Or, you could offer gifts to people who join your mailing list.
Here's the key: Find creative ways to draw visitors without spending too little.
Reason 4: Advertising is expensive - Your business is too busy to spend time advertising it. But that doesn't mean you shouldn't do it!
You should always prioritize your work over your business. If you're too busy with your business, you won’t be able grow it.
If you feel overwhelmed with the sheer number of tasks you have every day, it is possible that you are not prioritizing them correctly.
Get organized. Take one hour each week to organize and review what you need to do for the remainder of the week.
Once you start, you will notice how much easier it is to manage everything else.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
How can you make videos more exciting?
Video Marketing can be one of the most powerful tools within Content Marketing. It allows you to communicate with your audience, engage them emotionally, and build trust. But how can you go from being boring to amazing? Let's explore some simple ways to do this!
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Tell a story. Storytelling is the core of any communication. Video marketing can't function without storytelling. It is important to decide what type of stories you would like to tell. Is it something entertaining? Educational? Inspiring? Social media is full of people telling their stories through photos and videos. Use these stories as inspiration to create your own.
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Images are a powerful tool. Images can convey emotions more quickly than words. They allow us to connect with others and feel empathy. Don't forget images! You can embed images directly in your blog posts, or add them to your slideshows.
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It's easy to share. If you want your viewers to spread the word, make it easy for them to do so. Include sharing buttons on your videos. Add social icons to your slideshows. You can also add "Share" boxes to videos if your channel is YouTube.
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Don't overdo it. Too many graphics and too many details can cause viewers to lose interest. Keep it simple. Few striking images will suffice to grab attention and hold it.
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Keep it brief. People love to see short videos. Create short, 5-minute videos to get people talking about your brand.
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Get feedback. Most importantly, listen to your audience. Ask them what works and what doesn't. You can use the answers to improve your content.
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Plan. After you have created your first video, you should think about what you can do next. Can you create a series? Or maybe create a playlist with just the most popular videos?
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Test, test, test. It is not good to publish a video and then discover that nobody has seen it. Test it with your audience before you release any video. Check out the reactions. Next, make adjustments based on the results.
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Repeat. Keep repeating steps 1--8 until you have the perfect formula. Once you know what works, you'll be able to create great videos time after time.
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Measuring results. It is crucial to measure success with your videos. How did they perform? What are the preferences of certain audiences? These questions will help you fine-tune your strategy.
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Adjust as needed. You can't stop learning after your video campaign is live. You can learn from your mistakes and adjust your plan as needed. The best marketers never stop learning.
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Enjoy it. Video marketing isn't hard, but it does take patience. With experience you will discover new strategies, techniques, ideas, and methods to help you grow business.