A blog can play a significant role in your marketing strategy. Studies show that blogs generate 67% less leads than traditional outbound marketing. Besides creating blogs, you can also create content portfolios, personas, and landing pages. If you follow these tips, your goal is to convert customers into visitors. You don't even have to think about how to organize or write your content. There are many ways to start.
Blogs drive 67% more leads than outbound marketing
B2B firms that blog are producing 67% more leads compared to those who don’t. Blog posts that are high-quality attract visitors to your site and convert them into leads. Calls to action should be embedded into your blog posts. These can take many forms, including whitepapers and checklists, ebooks, whitepapers and templates. Blogging is a cost-effective way to market your products and services. Blogging has the advantage of being quick and easy to implement.
A content portfolio is essential
Building a content portfolio is an important step, no matter if you are a beginner or an expert in content marketing. Prospective clients want to see what you can do and what you're capable of, and a good portfolio shows this. You might consider specializing in email marketing, social media, copywriting or any other aspect digital marketing. The greater your portfolio, the more clients you will reach.
Creating personas
A customer persona can help you to identify the right customers for your company. You can make clear images of your customers using demographic data and their typical behavior. You can also find information on the job title of each customer and their level in seniority. B2B companies will need this information even more, as the senior executives are likely to have less education and work experience. You should then create content that addresses their needs in the same way you think.
How to create landing pages
While creating a landing webpage can seem daunting, it is an essential component of your inbound marketing strategy. This page will house the form through which visitors can request your free ebook. You can use this landing page to explain what the offer is and to encourage them to fill out the form. After visitors have completed the form, they should be directed to a thank you page. To get visitors to click on your offer, you could even make a video.
Creating popups
Popups can be an effective tool to increase conversions. This is because the ads must be able to grab the attention and interest of the users. The popup text must not be confused with the call to act. If the reader is looking at the website, a countdown clock could be displayed to indicate a limited-time offer. This would make visitors want to grab the offer.
FAQ
Why should I do Content Marketing?
HubSpot says that the average person spends more than two hours a day on content consumption. That's quite a bit of content time!
What are the seven steps of content marketing
The content marketing process is seven steps long
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Identify the problem
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Learn what is working right now
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Find new ideas
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Turn them into strategies
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Try them
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You can measure the results
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Keep going with the same process until something works.
This strategy is practical for both large and small businesses.
Do I need an agent to do Content Marketing
No! There are many online tools to help you create high-quality content. Agency services are often expensive.
How can I measure success with content marketing?
There are several ways to measure the effectiveness of your content marketing strategy.
Google Analytics is an excellent measurement tool. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It also shows you how long each visitor stays at your site before they leave.
This information can be used to improve your content and to keep people engaged for longer periods.
This is another way to determine the success rate of your content-marketing efforts.
My email newsletters are providing value for my subscribers. What percentage of my mailing list have purchased paid memberships? How many people have clicked through to my landing page? Does clicking through result in higher conversion rates?
These are all important metrics to track, monitor, and report on over time.
Another great way to measure success in content marketing is to track the number of people sharing your content on social media.
If you're not doing that already, consider starting now. It could be the difference in being seen or not in your industry.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
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How To
What are the best content marketing platforms?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
Not all tools are created equally. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? Does it suit my needs now or in the future? And what about in 2 Years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Content Marketing Platform #1: Marketo Content Studio
Marketo is a provider of enterprise social media management software. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means you don’t need time to create new graphics and write unique content. Instead, your focus can be on creating engaging content that speaks directly with your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo won't allow you to edit your image or video files.
Trello is the Content Marketing Platform#2
Trello is similar in concept to Kanban boards, which are used for project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello does not need special software to function, but Kanban boards do. So you can use it on virtually any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite 3: Content Marketing Platform
Google has a wide range of products designed specifically for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
It is important to remember that these applications can't be free. Each user will have to be paid separately. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
If you wish to embed a link on another website in a document you will need to buy two licenses.
If you are only looking to create one document, however, you can get it for free.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Its platform lets users manage various aspects of websites, landing pages, or blogs. They can also create automated emails and track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you automate tasks and generate reports using real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot has a free version that allows you to test pricing. However, once you upgrade to a premium account, you have unlimited access.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.