A blog can play a significant role in your marketing strategy. Research shows that blogs generate 67% fewer leads than inbound marketing. Blogs can be used to create content portfolios or personas as well landing pages. These tips will help you convert visitors to customers. There are so many options to start, you don't need to worry about how to structure your content.
Blogs drive 67% more leads than outbound marketing
B2B companies that blog are generating 67% more leads than those who don't. Blog posts of high quality attract visitors and convert them into leads. Blog posts should contain calls to action. These can come in the form eBooks, checklists. templates and whitepapers. Blogging is an efficient marketing channel that can be cost-effective. The best thing about blogging is its ability to be implemented quickly.
Content portfolio building
Building a content collection for inbound market is important, regardless of whether you are new to the subject or an experienced professional. Potential clients want to see the best of you and your abilities. A portfolio can help them do that. Think about specializing on social media, email marketing or copywriting. The greater your portfolio, the more clients you will reach.
Creating personas
Your business can identify the right customers by creating customer personas. Using demographic information, you can create clear images of your customers and their typical behaviors. It is also possible to gather information about their job title, and their level of seniority. B2B companies may need to know more about their senior executives, because they will have lower education levels and less work experience. After you've developed your personas, you should create content that targets them in the way they think.
Creating landing pages
While creating a landing webpage can seem daunting, it is an essential component of your inbound marketing strategy. This page will provide the form for visitors to request your free ebook. You should use the landing page to explain the benefits of the offer, as well as to encourage the visitor to submit the form. Once the visitor has completed the form you should direct them towards a thank-you page. To entice visitors to your offer, you can post a video.
Creating popups
Inbound marketing popups can be powerful tools for increasing conversions. These ads should grab attention. The call-to-action must be clearly visible from any popup content. For example, if the reader is browsing the website, a countdown timer could show a limited-time offer. This would make the visitor want to take advantage of the offer.
FAQ
How can I improve my content marketing strategy?
You can improve your content marketing strategy by focusing on audience, content, and distribution. It is important to first identify your ideal customer. This will help you determine where they live online. This information will allow you to tailor your content to their needs. The second step is to create a voice and style that differentiates you from the rest. Third, you must figure out how to efficiently distribute your content.
How can I measure success when using content marketing?
There are many ways to measure the success of your content marketing efforts. You can track how many people visit your site, or see how many leads you generate.
How can you build a content-marketing strategy that works?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, determine who your target audience is and how they use internet. Next, determine which channels are most effective in reaching your target market. Finally, you will need to choose the right keywords for each channel. Then write compelling copy.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
What are some of the best content marketing tools?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
However, not all tools will be the same. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about in 2 years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo is a social media management platform for enterprises. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don’t need to spend hours writing content or designing graphics. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes it easy to include images and videos in your blog posts. This visually enhances your blog posts and increases reader engagement.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello: Content marketing platform#2
Trello can be compared to Kanban boards for project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. Trello also allows for easy information sharing between employees.
Trello, however, doesn't need any special software to work. So you can use it on virtually any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite Content Marketing Platform 3
Google has a wide range of products designed specifically for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications are not free. Each user will have to be paid separately. You can use them for multiple purposes with many plans starting at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
But if you want to just create one document, it is possible to do so free of charge.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot Content Management Platform 4
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can, for example, create automated emails to track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you to automate processes and create reports based upon real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers a free trial version when it comes to pricing. But once you upgrade to the paid account, you get unlimited access to everything.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.