As a content marketing professional, you are aware of the effort that goes into producing high-quality content. The entire process, from researching a topic to writing the copy and finding visuals, can be long and tiring. Once your content is published, you can continue to use it. By repurposing and reusing your content you can maximize your return on investment.
Here are the 9 advantages of repurposing your content, and why this is especially useful for content marketers.
- Increase engagement
Repurposing content can increase engagement with your audience, as people may be more likely to engage with a format they prefer, such as a video or infographic.
- Brand your business
By repurposing content, you can target your messages to different segments and refine them.
- Save money
Repurposing content is also a great way to save money. Existing content can be used to create new assets, without having you pay for any new content.
- Generate buzz
Repurposing content can help you generate buzz around your brand by presenting your message in new and exciting ways.
- Leads are generated
Repurposing content can help you generate leads by offering different types of content assets that can appeal to different segments of your audience.
- Build relationships
By sharing and promoting the content of other content providers, you can build relationships.
- Educate your audience
By repurposing your content, you can educate your audience in a variety of formats that suit different learning styles.
- Build trust
Repurposing your content will help you to build trust by using consistent messaging on multiple platforms.
- Reach a new audience
Repurposing existing content will allow you to reach new audiences with the same message. It will also increase the chances that your content is seen and shared.
Repurposing can be a benefit to content marketers in many ways, from saving money and time to building authority and generating new leads. Repurposing can help you reach new audiences, enhance your message, and prolong the lifecycle of your content. Repurposing also allows you to experiment with different formats and platforms, helping you discover new ways to engage your audience and stand out.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. You can, for instance, convert a blog article into a podcast, infographic, or whitepaper, or use a long-form piece of content to create social media posts.
Remember, repurposing content doesn't mean simply copying and pasting your content into a new format. Customize your content so that it fits the new format or platforms and is as engaging as you can for your audience.
Common Questions
How often should I repurpose my content?
The frequency of repurposing your content depends on both your content strategy as well as goals. However, aim to repurpose content that has performed well or is evergreen, as these pieces are more likely to be effective in different formats.
Can I reuse content that has been previously repurposed or re-purposed?
You can repurpose your content, as long as the content is relevant and engaging to your audience. However, be sure to update the content as needed and avoid duplicating content across different formats or platforms.
What platforms or formats should I repurpose my content to?
Consider who your audience is and what they like to consume their content in. You can also experiment with different formats and platforms to see which ones generate the most engagement and leads.
How can I avoid duplicate content penalties if I repurpose content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How do I measure the success of my repurposed content?
To determine the success of repurposed material, track metrics like website traffic, social sharing, and lead generation. You can ask your audience about their opinions and gauge how they feel about the new formats or platforms.
FAQ
What is one of the main goals of content marketing?
Content marketing seeks to provide customers with relevant and valuable information. This can be achieved through various channels, such as email campaigns and white papers. Delivering value to your audience is the key.
What is the purpose of a content strategist for your business?
Content strategists are able to help you understand what search terms people use on the internet. They help your site rank high in search engines by optimizing it for search engines. They also create content that can be shared on social media sites such as Facebook and Twitter. They also write copy and ads for websites, blogs and advertisements.
A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. Although content strategists are able to work on their own, they often collaborate with the marketing team to make sure that every piece of content is effective.
Content marketing requires a large budget.
It all depends on the size and stage of your business. Many start-ups don't have the resources to invest in marketing. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals can help you identify the problems and opportunities in your company to guide your content marketing plan.
A solid content marketing strategy will allow you to make enough money to cover production costs and still have the flexibility to invest in other areas of your business.
How many hours per workweek should I be spending on content marketing?
It depends on your situation. You might not have to spend much time on content marketing. If you are trying to attract traffic to your site, however, you may need to invest at least 1 hour each day.
How can Content Marketing Strategy help you?
Content Marketing Strategy gives access to data you might not otherwise be able to. This data allows you measure the success of different types content.
It will help you determine the best strategies to increase traffic to your website. It provides insight into your audience's behavior, which can help you create better content.
This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.
You can also use a Content Marketing Strategy to determine which messages are most popular with your audience.
These messages can be used to help you identify the content that they are most interested in. This will allow you to create similar pieces of content, and help keep your ideas alive.
Finally, a Content Marketing Strategy will help you track how your content performs. You can see which content types convert well by sharing more.
In short, a Content Marketing Strategy is the key to ensuring your content performs as intended.
What is the ROI of a Content Marketing Strategy for me?
Businesses that implement a Content Marketing Strategy are likely to see an average ROI between 5x and 10x more than those who don't.
A Content Marketing Strategy can be used to generate leads or sales.
It is also intended to give valuable insights into your company. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.
So, if content marketing strategy is something you're interested in, here are some numbers:
It is possible to easily double your overall income.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
What are the top content marketing platforms available?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
There are many tools out there that offer different features. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? What will it do for me now? And what about in 2 years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Content Marketing Platform #1: Marketo Content Studio
Marketo provides enterprise social management software. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, focus on creating content that is relevant to your audience.
Marketo makes adding images and videos to blog posts easy. This makes them more visually appealing and improves engagement with readers.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello: Content marketing platform#2
Trello can be compared to Kanban boards for project management. Both offer lists of tasks that can be assigned and tracked by users.
Trello allows team members to create their own boards and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
However, unlike Kanban boards, Trello doesn't require any special software to run. Trello can be used on almost any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite - Content Marketing Platform 3
Google offers a range of products tailored to business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
This application is not free. You will need to pay for each user individually. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
Two licenses are required to be able to create and embed links from other websites.
However, if only one document is needed, you will be able to create it free of charge.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot Content Management Platform 4
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can also create automated emails and track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you to automate your processes and generate reports based off real-time information.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot has a free version that allows you to test pricing. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.