It's clear that content marketing is an increasingly popular phenomenon. How did it all start? Content marketing started online in 2005. Google Video was formerly Google Video. People would download videos to watch offline. Then, an IT company named LiveVault hired a small group of independent marketers to produce content that targeted IT professionals. It wasn't a glamorous industry - disk-based backup systems for corporate data were far from sexy, but they were still very necessary. John Cleese - a comedian was hired as the CEO.
Goals of content marketing
Content marketing has one goal: to attract traffic. However, you need to consider its other goals. You will lose your reputation with your target market if your website is not able attract traffic. The following are three goals you should be focusing on in content marketing.
First, think about your audience. What questions do they have? Are they knowledgeable about your business? If so, it is time to create content that answers all their questions. Convert visitors into leads or customers is your final goal. This will increase your credibility and help you build confidence in your marketing investments. How do you create a content plan that will reach your target audience with your content strategy?
Distribution channels
eBooks are among the best ways to distribute content and engage your audience. A Content Marketing Institute survey revealed that 84% (or more) of B2B marketers have used paid content distribution channels in the past 12 years. The ebooks can help you engage your audience, capture new leads, and reach a broader audience. Ebooks are a vital part of your content marketing strategy. These are some tips that will make your eBook even more effective.
Infographics make it easy to distribute content. Infographics are easy for people to share because 93% is visual communication. These infographics can be made with many tools and loaded with valuable information. This means that the infographics can be distributed to a wider audience. These infographics are easily distributed via social media channels, blogs, or email. This strategy allows content marketers reach their target audience in a targeted manner without spending too much.
Tools
It takes careful research to make content marketing a success. Although tools are useful for creating streamlined workflows and planning content, there is more than just keyword research. Google's tool for keyword planning can help your team uncover the most pertinent topics, improve your social media visibility, and boost you online presence. To get started, you can use the free version of Google's keyword planner. You can also upgrade to paid plans for access to unlimited searches and extra features. Keyword planners can also give you insight on trending topics and related content.
nTask, a tool for scheduling and planning, allows users break down a project in smaller tasks and assign them different people. The software helps users monitor their finances, assess performance, and identify risks to their work progress. Its comprehensive report allows managers to track their content marketing team's progress and improve their efficiency. Here are some useful tools for planning and organizing your content marketing. Have a look at these:
Target audience
Before you create content for your target audience it is essential to know who they really are. It is important to know the demographics of your target audience, their purchasing habits, and what products they are interested in. Data alone may not be sufficient. You may need to talk with your customers or conduct surveys in order to get a better understanding of their preferences. Targeting a subset of your customers can be done as well, for example, your target market for a product. Whatever your audience profile, you must know what their needs are so that you can write content that appeals.
Depending upon your industry, you can target consumers as well as businesses. Targeting your audience at government level can be possible. These individuals are responsible for creating laws, regulations, or public policies. You might target your audience if they work for the US Department of Energy. And if you're targeting your audience in a government setting, you may target them with a case study, so that they can trust the product you're marketing.
FAQ
How do I calculate my return on investment from a Content Marketing Strategy
Businesses who implement a Content Marketing Strategy see a return on investment (ROI), between 5x-10x greater than those that do not.
A Content Marketing Strategy is used to generate leads and sell.
It can also provide valuable insight into your company. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
Let me tell ya, Content Marketing Strategy can make you a lot of money.
It is possible to easily double your overall income.
Why do I need a Content Marketing Strategy? Why should I not only send out emails, but also post social media updates.
There are two main reasons that you might ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both assumptions are false.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, they aren't enough by themselves.
Your goals can't be achieved by an email campaign. Your email campaign should be part a larger strategy. You can't rely on social media to help you reach your goals. These posts should be part of a larger plan.
This is where the Content Marketing Strategy comes into play. You can manage your entire content creation by creating a strategy with clear objectives.
As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
It is important to have a strategy.
Do I need an agency to do Content Marketing?
No! No. There are many online tools that can help you create high quality content. Agencies tend to charge higher prices for their services.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How do I create a content-marketing strategy?
It is important to first understand the content that you wish to create for your clients. Once this is done, it's now time to create content. This may require you to create an editorial calendar, and plan where your content will come from. Content should always have an end in mind. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
Once you've decided on the type of content that you want to create, it's time to determine who your target audience is. So who are they interested in, and why would they care about whatever you're offering them?
Next is to find ways of communicating with your target market. You can connect with people through social media, but there are other options available, such as podcasts, videos, and webinars.
The next step after deciding how to communicate with your market is to decide what topics or types of content you want. This will help you to understand why you are writing the content. What problem does it solve? How helpful is it? Will it make their life easier?
Once you're clear about the type of content that you create, it's now time to determine what you want. Are you looking to share information in your industry? On current events? Concerning specific products and/or services? This question will determine your focus.
Finally, after you've answered the questions, it is now time to combine everything in one package.
You want every piece you create to serve its purpose. It is important to not waste time or energy. Therefore, you should ensure that every piece of content you create has quality.
A great content marketing strategy is not complete without many moving parts.