American Eagle is a company that is making a name for itself in influencer marketing. The clothing company is popular with teens and has partnered up with TikTok star Addison Rae. Addison's videos show her mom, a fashion blogger. The brand hopes to capitalize on this influencer's popularity to reach their target demographic. The brand plans to collaborate with Addison on a new product. The case study illustrates how the company has benefited.
Bigelow Tea
Bigelow Tea sought out influential people who could share the benefits and create a campaign to encourage more tea consumption. The campaign combined emotional engagement with the health benefits of drinking tea. In turn, the campaign generated a 3.5 increase in total media value. Bigelow Tea was able to recognize the campaign's creativity and effectiveness through its significant results.
Jack in the Box
Jack In The Box, a fast-food restaurant chain, has adopted influencer marketing as a way to increase brand loyalty, and reach a narrow consumer base. Although the brand started with influencer marketing to create a unique dessert tortilla, it has since expanded its focus to include other platforms like Instagram and TikTok. This case study shows how Jack In The Box takes influencer marketing to the next stage.
Pala Casino Resort and Spa
Pala Casino Resort and spa wanted to appeal to younger consumers but also recognized the need to reach the larger Gen-X market. The casino looked for influential people with style and a keen eye to reach these markets. Through a collaboration with an agency, 21 influencers were secured for three stages of a weekend getaway, which included food, slot machines, and nightlife.
Hankook mechanics
In order to expand their automotive marketing reach, Hankook engaged influential parenting bloggers for their content. They offered parents practical tips to help them shop for tires and provided access to test drives and other events for their followers. This gave influencers valuable insight into the company and its products. Their efforts also led to an increase in brand awareness in Canada. Hankook achieved impressive results.
SlumberPod
SlumberPod's influencer-marketing case study explores how the company used Twitter to spread word about its sleeping aid. The company's marketing began by looking for bloggers who would post about its brand in return for a small commission. The company has now expanded to include sleep coaches, consultants, and other people who work solely on affiliate deals. Mallory Whitmore managed more than 200 influencers in the initial campaign. She used spreadsheets to track conversions and Instagram tagging.
FAQ
Why is content marketing important?
HubSpot says that the average person spends more than two hours a day on content consumption. That's a lot spent on content!
What is a Content Strategist and how do they work?
Content strategists are able to help brands tell their stories by creating engaging messages that resonate with their customers. They are storytellers who tell brand stories that inspire people to take action and make them more effective.
Content strategists are skilled at creating strategies that will engage customers and prospects. For example, they combine data analytics and storytelling to craft experiences that inspire consumers to visit stores, buy products and share their excitement online.
They are also able to integrate social media platforms in these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
Are you a content marketer?
Absolutely! Absolutely! Content marketing works for every type of business. Content marketing works for all types of businesses, regardless of whether you offer products or support, or offer training. Customers can learn more about your company by creating content and staying connected.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What is a Content Marketing Plan?
A content marketing plan (CMP) is a strategic document that helps you define your goals, objectives, and strategies for developing and executing your online presence. It is a guideline for achieving those goals through content creation, distribution, and other means.
The CMP usually breaks down into three major areas:
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Your overall strategy. What are your goals?
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Your content strategy. How will you find the right people for writing, curating, and distributing your content.
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The strategies you'll use in order to implement your strategy. What channels will your content be shared on? Which types of content can you create?
An effective CMP includes these four components:
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Goal Setting - Define your target audience, and establish measurable KPIs to measure success.
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Audience Research - Understand your ideal customers so you know exactly where to look for them.
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Strategy – Develop a clear vision and strategy for where you want to be. Break it down into smaller pieces.
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Execution – Set realistic expectations about when you can expect to see results.